I connect your tools so they work for you

I help nonprofits and small organisations with Salesforce, email automation, analytics and AI. I set it up, connect it and explain it.

Route of our work together: Salesforce CRM, email, analytics and AIstart & finishSalesforce CRMEmailAnalyticsAI

What I do

  1. CRM and Salesforce

    Donors, volunteers and partners in one place. See who talked to whom and when, from the first contact to a long-term relationship.

    • Salesforce
    • Processes
  2. Email and automation

    The technical side of email: CRM integration, automated series and tracking, so the right messages reach the right people at the right time.

    • Brevo
    • Zapier
    • API
  3. Analytics and data

    Finally know who visits your site, what interests them and what drives results. Including clear reports.

    • GA4
    • Tag Manager
    • Looker Studio
  4. AI and productivity

    AI handles the routine and you focus on what really matters. I pick the right tool and show you how to work with it.

    • Claude
    • ChatGPT
    • Automation

I also do: online advertising including Google Ad Grants and Sklik. I’ll guide you through building a website, one important step at a time, advise on UX and recommend tools with the price in mind.

Projects

Velvet Smile, Brno – velvetsmile.com

Velvet Smile, Brnononprofit

The entire technical backbone of a nonprofit

Website, domain, email, newsletter and online donations. I take care of everything technical so they can focus fully on the families they help.

  • Website
  • Domain and email
  • Brevo
  • Darujme
  • Analytics
velvetsmile.com (opens in a new window)
Otevřená zahrada, Brno – otevrenazahrada.cz

Otevřená zahrada, Brnononprofit

Website of an educational space below Špilberk

Leading the website build from wireframe through SEO to analytics setup.

  • Wireframe
  • SEO
  • Analytics
otevrenazahrada.cz (opens in a new window)
Nadace Partnerství – nadacepartnerstvi.cz

Nadace Partnerstvínonprofit

Website, analytics and CRM under one roof

Coordinating the website build, wireframes and UX consultation, event tracking with reporting, and managing and developing the Salesforce CRM.

  • Salesforce
  • GA4
  • Tag Manager
  • UX
nadacepartnerstvi.cz (opens in a new window)

More collaborations

Run this year

1,148

kilometres in 2026

Kilometres that plant trees

Running is where I sort out my thoughts, and often where my best ideas come from.

All-time on Strava

kilometres
10,617
activities
1,201
metres of elevation
148,864

Personal bests

5 km
19:41
10 km
39:28
Half marathon
1:31:43
Marathon
3:52:29

Testing

Běžím pro stromy app

I’m developing an app for the Nadace Partnerství running club. It combines training with discovering trees and collecting kilometres.

Open the app (opens in a new window)

Běžím pro stromy (Running for Trees)

I coordinate the Běžím pro stromy programme at Nadace Partnerství (the Partnership Foundation). Runners who sign up for RunCzech races or the virtual Run for Trees contribute to planting and caring for trees.

About the project (opens in a new window)
Petr Skřivánek

About me

I’m Petr. At Nadace Partnerství I work as a marketing technology and digital marketing manager, and for other organisations I set up CRM, email, analytics and AI.

I look for practical solutions that save time and money. What I don’t know, I look up, or I find a tool that does.

I studied tourism, so I also enjoy meaningful local projects and destinations.

9
years in marketing
16
years in communications
10
years of project coordination
12+
projects in the portfolio

How we work together

  1. I find out what you need

    We start with a free 30-minute call, no strings attached.

  2. I propose a solution

    A concrete plan: the simplest way that works.

  3. We build it and measure it

    I implement it, set up measurement and hand it over with an explanation.

Let’s have a call

Have an idea, a problem, or just want to know whether I can help? In 30 minutes we’ll find out what you need and how to do it.