I'll help you
become visible
I help with online marketing – analytics and measurement, online ads, CRM systems, email automation and AI tools that genuinely save you work. And when I'm stuck, I'll find the tool that figures it out for us.
About
I help people make sense of marketing – what to measure, what to launch, what to avoid. No fluff, no excuses.
Whether you're a startup, a nonprofit or an established company, I look for practical solutions that genuinely save time and money.
I spend most of my time at the computer – beyond client marketing I work as Marketing Technology Manager at Nadace Partnerství. And when the screen goes off, I run for trees.
Running is where I sort my thoughts – and often where the best ideas show up. That's why I tied it to a heart project of mine, Run for Trees – I've been coordinating it for the fifth year, and thanks to it over 3,800 new trees and shrubs are now growing across the Czech landscape.
- →Data first – GA4 and Tag Manager are daily companions
- →I lean more and more on AI tools that save me time, and pass that advantage on to clients
- →I keep learning so I can recommend the best solution – or run a tailored tool research for you
- →Agile, flexible, with focus on continuous improvement
- →Every client = unique project with clear goals
Services
Let's see where the work piles up most – and how to make it smarter, measurable and often cheaper too.
Get your time back – AI handles the routine so you can focus on what actually moves the needle.
All your contacts in one place with a clear view of who said what to whom – from first touch to long-term relationship.
Your messages reach the right people at the right time – no weekly manual clicking.
You finally know who's coming, what they care about and what actually delivers results.
Ads that pay for themselves – measurable, optimised, and often free for nonprofits via Google Ad Grants.
A site that makes sense from the first click – I run it from wireframe to launch for you.
Process
We start with a free 30-minute call. No commitment.
A concrete plan – the simplest path that works.
I implement, set up tracking and hand over with explanations.
Who I've worked with
Setting up event tracking on the site, connecting it with online ads and delivering regular reporting.
Event tracking and reporting for a travel agency – inquiries and trip bookings.
Event tracking and reporting – advanced scroll and interaction tracking on a single-page site.
Event tracking and reporting – bookings, forms and phone clicks.
Event tracking and reporting for an education platform.
Building and running the website for an organisation helping families of sick and disabled children and victims of domestic violence. Including event tracking setup and reporting.
Website consulting plus event tracking setup and reporting for an environmental education organisation.
Event tracking setup, reporting and UX consulting for a hiking-trails website.
Coordination of an international competition seeking the most remarkable trees in Europe.
Site build coordination, wireframe, UX consulting and event tracking setup with reporting.
Coordinating the new website for an educational space below Špilberk in Brno – wireframe, design, SEO and measurement setup.
During the September 2024 floods I covered every comms role – social, PR, journalists, photo, fundraising.
Contact
Got an idea, a problem, or just want to know if I can help? Drop me a line, or book 30 free minutes straight away – we'll figure out what you need and how to get there.
Book 30 free minutes